Some college students surveyed showed substantial media literacy — but being able to recognize a fake story didn’t always deter them from sharing it. [...] Researchers know a fair deal about “fake news” in the global North, but much less about what is happening in the global South — particularly in Africa.

Overall, the results illustrate that digital transformation is taking hold on the African continent, especially in urban settings – and yet it is a two-tiered transformation. While roughly two thirds of 15-to-25-year-olds in countries like Ghana and Kenya access the Internet on a weekly basis, this only holds true for around one third of Burkina Faso's youth. Africa's youth is challenged by this new media and information environment. Many experience disinformation, cyberbullying or hate speech on a daily basis. In Uganda, for instance, sexual harassment online has reached alarming proportions. And in Burkina Faso, youth do not feel represented in the media, tend to hold their voice back and withdraw into the private sphere. These findings hold important implications for MIL activities as well as policy considerations when it comes to youth and media.

In an effort to determine the impact of the disinformation campaign on voters, the RAND Corporation, in partnership with IREX, conducted the first study to use a randomized control trial to understand the effect media literacy messaging could have on social media users. With short, social media–sized media literacy content, RAND tested how using various interventions and revealing the source of the content changed audience reactions.

The report, Russian Propaganda Hits Its Mark: Experimentally Testing the Impact of Russian Propaganda and Counterinterventions, utilized media literacy messages developed as part of IREX’s Learn to Discern (L2D) approach and revealed the following three important findings about the way propaganda influences audiences and the role of media literacy in countering disinformation in the United States.

It is encouraging that IREX’s approach to media literacy may offer users potential emotional awareness and emotional regulation tools to resist the urge to react to—and spread—Kremlin-sponsored disinformation. Further research is needed to understand more about specific types of media literacy messages, the audiences they best influence, and the effects of different levels of exposure.

(Source: Randomized control trial finds IREX's media literacy messages to be effective in reducing engagement with disinformation - Oct. 2020)