“One of the principal rationales and objectives of the programme - is to really work collaboratively, work in-country, and with this very broad group of collaborators internationally, to work out what media strategies that really work and work worth continuing to invest in. And what are the ones that are not worth investing in?”
DW Akademie collects and documents the impacts of its projects through a range of methods. There are three approaches that are currently standard in development cooperation: Applied studies, which enable new insights on impacts, impactoriented monitoring performed with local partners in the course of project work, and evaluations prepared by external experts.The present volume focuses on additional methods for presenting impacts: reports from 13 different countries and quantitative data, so-called aggregated impact data, which are regularly collected and bundled. Aggregated impact data sets provide a numerical overview of the people who have been reached through the work of DW Akademie.In 2018, for example, 9.6 million people in rural areas were provided with relevant information with the support of DW Akademie. 26.6 million people have benefited from the restructuring of their state broadcasters and now receive more diverse and attractive reporting.In this publication you will get to know some of the people behind these figures. Their stories are not representative of the totality of the supported target groups but they show which approaches and solutions have worked for individual people and why.
- 1.There are many different frameworks for measuring media impact for different areas of practice.
- 2.Funders should be mindful of power dynamics, and thoughtful in determining appropriate impact strategies with their grantees.
- 3.Digital analytics tools provide a wealth of useful data, but grantees require financial and logistical support in implementing them.
- 4.There are opportunities for funders to collaborate with each other to share best practices and increase collective impact.