# BBC Media Action research and insight {% embed url="" %} {% hint style="info" %} Please contact us at **** if * we have not included information about this organisation/initiative that you think is relevant * you work for this organisation and would like to talk to us about how we can collaborate {% endhint %} ## BBC Media Action research and insight Website: ### **Geographic focus** Global ## **Thematic focus** > Audiences are at the heart of everything at BBC Media Action. To understand the audiences and the impact we have, the work begins and ends with research. Audience insight and feedback are needed to ensure the programmes are appealing, relevant and effective. [BBC Media Action has researchers based in 15 countries](https://www.bbc.co.uk/mediaaction/research-and-insight/research) around the world. Their job is to provide this evidence base that is used to inform, monitor and evaluate BBC MA work. {% hint style="info" %} Please contact us at **** if * We have not included information about this organisation/initiative that you think is relevant * You work for this organisation and would like to talk to us about how we can collaborate {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://impact.gfmd.info/background/related-projects-initiatives/bbc-media-action-research-and-insight.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.