# BBC Media Action research and insight

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## BBC Media Action research and insight

Website: <https://www.bbc.co.uk/mediaaction/insight-and-impact>

### **Geographic focus**

Global

## **Thematic focus**

> Audiences are at the heart of everything at BBC Media Action. To understand the audiences and the impact we have, the work begins and ends with research. Audience insight and feedback are needed to ensure the programmes are appealing, relevant and effective. [BBC Media Action has researchers based in 15 countries](https://www.bbc.co.uk/mediaaction/research-and-insight/research) around the world. Their job is to provide this evidence base that is used to inform, monitor and evaluate BBC MA work.

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