Measuring social impact
Recent research and case studies on measuring the social impact of journalism (e.g. on policy change or civil society mobilisation)
Catherine Edwards, Journalism.co.uk
"The obvious motivation for tracking the impact of journalism is to check if our reporting is indeed creating change in society. It gives reporters a different way of tracking articles' 'performance' - one that may not be as easy to put into numbers as page views, but which closely reflects the goals of many mission-driven publications.
"Having a clear way to track and measure impact that goes beyond ad metrics can demonstrate the value of this important and nuanced work, potentially creating more resources for this type of reporting in the newsroom," says Green-Barber, founder of Impact Architects and an expert in media strategy."
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