LogoLogo
- BACK TO THE GFMD WEBSITE+ SUBSCRIBE TO THE GFMD IMPACT NEWSLETTER
  • Welcome to GFMD IMPACT
  • Learning meetings
    • 2025
      • From crisis to opportunity: reimagining media development in the MENA region (Apr. 2025)
        • Meeting Agenda
        • Literature Review
          • Lebanon
          • Palestine
          • Syria
          • MENA region
          • Frameworks, Guidelines and Recommendations
      • Connecting the dots: How to use existing mechanisms to protect media freedom online? (Jan. 2025)
    • 2024
      • GFMD Levant Regional Meeting on Media Support (Dec. 2024)
        • Mapping report
        • Key Recommendations
        • Meeting Agenda
        • Literature Review
          • Lebanon
          • Palestine
          • Syria
          • MENA region
          • Frameworks, Guidelines and Recommendations
      • Post-Summit of the Future Updates and Upcoming Opportunities (Nov. 2024)
      • UNDP–GFMD-SFCG Webinar: Media actors and the (de)construction of the ‘other’ (Oct. 2024)
        • Key insights from the meeting
        • Speakers
        • Literature review
      • Advocating for public interest media and journalism (Aug.-Sept.2024)
        • Donor Workshop: Donor Support for Locally Led Journalism and Media Advocacy (Sept. 2024)
          • Meeting agenda
        • Learning Call: Coordinating policy and advocacy working groups (Aug.2024)
          • Meeting agenda
        • Literature review
      • GFMD Regional Meeting for the wider European region (May 2024)
        • Mapping report
        • Meeting report
        • Meeting agenda
        • Literature review
      • GFMD Latin America & Caribbean Summit (May 2024)
        • Meeting report
        • Literature Review & Case Studies
      • Journalism Cloud Alliance Inaugural Meeting (Apr. 2024)
        • Meeting agenda
        • Speakers
        • Literature Review
        • Press release
      • PRIMED (Feb. - Mar. 2024)
        • Key takeaways
        • Workshop 1
          • Meeting agenda
          • Speakers
          • Literature review & case studies
        • Workshop 2
          • Meeting agenda
          • Speakers
          • Literature review & case studies
        • Workshop 3
          • Meeting agenda
          • Literature review & case studies
    • 2023
      • MENA regional meeting (Nov. 2023)
        • Lit review & case studies
        • Meeting report
      • National Journalism Funds (July 2023)
        • Lit' review & case studies
      • Philanthropy for Ukraine (Apr. '23)
      • Summit for Democracy (March. '23)
        • Media Freedom Cohort: key outcomes and findings
        • Thriving media for resilient democracies
        • Media viability in crisis
        • Other Summit for Democracy Events
      • National consultations on Media Viability (Jan.- Feb. '23)
        • Lebanon
        • Tunisia
        • Namibia
    • 2022
      • Challenges and perspectives for media support programs (Nov. '22)
      • World News Media Congress: Media Viability (Sept. '22)
        • Meeting Report
      • Investing in the future of independent journalism (Sept. '22)
        • Investing in independent media to strengthen democracy
        • Exploring new funding models: thinking brave and bold
        • Editorial sustainability: on ownership and media capture
        • Investing in people
        • Agenda
      • IAMCR 2022 (July '22)
      • World Press Freedom Day (Uruguay, May '22)
        • Principles for effective media assistance
        • Safety of journalists in Ukraine
      • Principles for effective mediadev Belgrade (April '22)
        • Coordination and local perspective
        • Suggestions for improving the support
        • Building digital competences
        • Positive examples
      • MFC Global Conference for Media Freedom (9 Feb. '22)
        • Sustainability & viability
          • How is sustainability defined and measured?
          • Cross-cutting themes
          • Achieving sustainability and viability
          • Initiatives to support media sustainability: an overview for donors and policy
          • Literature review
          • Meeting agenda
        • Renewing the principles for effective media support
          • Process of renewing the principles, development and pathways to implementation
          • Three pillars identified in the consultative process so far
          • Donor perspective- improved partnership
          • Improvements that would benefit the principles process
          • Moving forward with the Principles for Effective Media Development
        • Participation in other MFC events
      • Principles for effective mediadev (Jan. '22)
    • 2021
      • Theories of change & impact measurement (March '21)
        • Meeting agenda
        • Case studies
          • Theories of change in media and governance programmes
          • PRIMED - Protecting Independent Media for Effective Development
          • Measuring the impact of investigative reporting
        • Introduction to GFMD IMPACT
        • Feedback
      • Disinformation - Media support (June '21)
        • Introduction (efficacy of MediaDev responses)
        • 1. Identification responses
        • 2. Responses aimed at producers and distributors
        • 3. Impacting production and distribution mechanisms
        • 4. Supporting the target audiences of disinformation campaigns
        • 5. Evaluating counter-disinformation programmes
          • The Challenges of Evaluating Countering Disinformation Programs: A Working Paper (June 2021)
          • Tips for evaluators
        • 6. Research on disinformation
        • Literature review
        • Feedback
        • Meeting agenda
      • Principles for effective mediadev (Dec. '21)
        • In quotes - What should the principles look like?
        • Feedback
  • Resource centre
  • Activities & services
    • OECD Development Co-operation Principles for Relevant and Effective Support to Media and the Information Environment
    • Help desk
      • Report: Informing the Initial Priorities of IFPIM
      • Literature review on pooled funds
        • IFPIM
    • Learning meetings
  • Policy & Learning Meetings
    • Workshop on Encryption and Media Freedom (June '23)
      • Workshop Report
      • Resources
    • Gender Equality in Media Regulation (May '22)
      • Meeting Report
      • Literature Review
  • RESOURCES
    • Latest data, trends and issues facing journalism and media
    • Guides for donors & funders
    • Declarations
      • Events w/recommendations
    • Policy briefs, working papers & primers
      • Disinformation
      • Gender Equality
      • MediaDev effectiveness
      • Sustainability & viability
      • ... by donors & funders
      • + how to produce a policy brief
    • Academic studies & papers
      • AI, regulation, legislation & design of platforms
      • Disinformation
        • Support to journalism
        • Media & information literacy and fact-checking
      • Ethics & independence
      • Evaluation
      • Gender Equality
      • Investigative journalism
        • Collaborative journalism
      • Journalism, democracy & governance
      • Journalism training
      • MediaDev effectiveness
      • Sustainability & viability
      • Thematic reporting
    • Research & reports
      • AI, regulation, legislation & design of platforms
      • Disinformation
        • Support to journalism
        • Media & information literacy and fact-checking
      • Ethics & independence
      • Evaluation
      • Exiled media
      • Gender Equality in Media Development
      • Investigative journalism
      • Investment & innovation
      • Journalism, democracy & governance
      • Journalism training
      • MediaDev effectiveness
      • Media in fragile contexts
      • Sustainability & viability
        • Business models & start-ups
        • Support for Ukranian Media
      • Thematic reporting
    • Case studies
      • Disinformation
      • Gender Equality
      • Impact measurement, evaluation & learning
        • PRIMED learning questions
        • Measuring social impact
      • Investigative journalism
      • Investment & innovation
      • Research Programmes
      • Sustainability & viability
    • Articles
      • AI, regulation, legislation & design of platforms
      • Data & indicators
      • Ethics & independence
      • Disinformation
        • Support to journalism
        • Media & information literacy and fact-checking
        • Gendered disinformation
      • Gender Equality
      • Investigative journalism
      • Journalism, democracy & governance
      • MediaDev effectiveness
      • Media in fragile contexts
      • Sustainability & viability
        • Business models and start-ups
        • Support for Ukrainian Media
      • Thematic reporting
    • Podcasts
      • Sustainability & viability
    • Evaluation & impact reports
      • Disinformation
      • Emergency & crisis funding
      • Media & information literacy
    • Indicators
    • Data sources
    • Learning tools, interactive maps and applications
    • Glossary
    • Independent Media in Exile
  • OPPORTUNITIES
    • Calls for papers & submissions
    • Events
  • GFMD IMPACT BACKGROUND
    • Consultation (2019)
      • Recipient Perceptions of Media Development Assistance: A GFMD Study (Jan. 2019)
      • Donor feedback on GFMD’s concept for a media development policy Hub - (Sept. 2019)
    • Co-design (2020-2021)
    • Related projects and initiatives
      • Ariadne
      • BBC Media Action research and insight
      • CAMECO
      • CIMA
        • CIMA - Putting Research to Work: Scholars and Practitioners Discuss Greater Collaboration (2016)
      • Civitates
      • Communication Initiative
      • Council of Foundations
      • Dafne
      • Forum Media and Development - FoME (Germany)
      • Global Partnership for Effective Development Co-operation
      • Human Rights Funders Network
      • Humanitarian Journalism
      • Journalism Funders Forum
      • Media Impact Funders
      • Media Impact Project
      • Network for European Foundations (NEF)
      • OECD - DAC Network on Governance (GovNet)
      • Government agencies
  • SUBSCRIBE TO:
    • MediaDev Insider (GFMD IMPACT's newsletter)
    • GFMD's LinkedIn newsletter
  • ABOUT
    • About GFMD IMPACT & FAQs
    • Give feedback
    • GFMD IMPACT regional coordinators
    • GFMD IMPACT pool of consultants
    • About GFMD
    • GFMD coordination
    • GFMD homepage
Powered by GitBook
On this page
  • Why use a co-design process?
  • Co-design sessions (Sept. 2020)
  • Outcomes (Sept. 2020)
  • Partners and audiences
  • Contributors
  • Reservations (Sept. 2020)
  • Co-design session (March 2021)

Was this helpful?

Export as PDF
  1. GFMD IMPACT BACKGROUND

Co-design (2020-2021)

This page outlines the co-design process for GFMD's International Media Policy and Advisory Centre (IMPACT). (Last updated by Tom Law - March 1, 2021)

PreviousDonor feedback on GFMD’s concept for a media development policy Hub - (Sept. 2019)NextRelated projects and initiatives

Last updated 3 years ago

Was this helpful?

To ensure that GFMD IMPACT meets the needs and expectations of its diverse stakeholders, GFMD gathered representatives from its membership, the donor community, researchers and academia, media development practitioners, and other experts for a series of co-design sessions in 2020 and early 2021.

  • Three co-design session were held in focusing on "GFMD IMPACT's Stakeholders: Engagement and Independence" and "GFMD IMPACT's Help Desk and Other Products and Services"

  • A further session is scheduled for to discuss how best to engage academia and researchers in the initiative.

Why use a co-design process?

Co-design sessions were used to ensure the responsiveness of GFMD IMPACT, cultivate ownership among its users and beneficiaries, and lay the foundation for their continued engagement.

Co-design sessions (Sept. 2020)

An external consultant was solicited to design and facilitate the initial co-design sessions to ensure they were conducted impartially and to a high standard.

These co-design sessions were held in September 2020, via Zoom, gathering a total of 23 participants (with some attending more than one session).

  • Two sessions addressed GFMD IMPACT's Stakeholders: Engagement and Independence (10 and 11 September)

  • One session addressed GFMD IMPACT's Help Desk and Other Products and Services (September 16).

Outcomes (Sept. 2020)

The sessions indicated strong support for IMPACT, with a number of shared conclusions, as well as additional questions for follow-up.

In particular, they underscored the specific needs that GFMD IMPACT hopes to fulfil, including:

  • Navigating a complicated and ever-shifting media landscape, including the increasing challenges of the basic survival of news outlets and the added pressures under Covid-19.

  • Offering an “analysis of the analysis” as well as “live, immediate insight” into media development efforts and sector trends.

  • Improving the evidence base for grant-making and other decisions.

  • Helping stakeholders to understand the differences between information, media, and communications; what assistance options each may require; while focusing on how the results of media development assistance might be measured.

  • Providing a space to reflect beyond the day-to-day issues of implementation, to interact with peers, build bridges, break silos, transcend competition, and renew thinking.

  • Employing dynamic tools such as data visualisation and dashboards to facilitate accessibility.

Partners and audiences

Donors

Participants in the co-design sessions believed that donors should be the priority target audience for GFMD IMPACT, with a focus on cultivating political will, encouraging consultative and creative processes, providing concrete examples of assistance, and explaining how different forms (e.g., different levels of intervention) can yield different results.

This includes establishing reasonable expectations for assistance, for example with regard to financial sustainability.

While some participants initially raised the concept of “best practices,” by the end of the discussion, they agreed on the greater importance of localisation and contextualisation, emphasising that there is no one model that can be applied to all circumstances.

Recipients of funding

Participants also agreed that partners on the ground would benefit from GFMD IMPACT, and that the ultimate beneficiaries of assistance should also have access to its expertise.

Examples ranged from techniques in investigative journalism and paths to financial viability to strategies for navigating restrictive environments and understanding audience consumption habits and patterns.

Contributors

The sessions discussed not only who would be IMPACT’s main users, but also its primary contributors.

Academia and researchers

Participants expressed some concern that existing resources are often produced by implementers, which may at times be self-serving or lack a certain level of verification. They thus underscored the particular importance of academics, to instil methodological rigour and legitimacy; some noted the International Association for Media and Communication Research (IAMCR) as an existing network and potential starting point.

One suggestion promoted a partnership between practitioners, academics, and donors, with practitioners providing examples of success stories, academics providing the evidential robustness that establishes these stories as case studies, and donors providing the funding that makes such research possible. This would lend a more “scientific” focus on what works and what does not. These examples could then be presented in formats that can be used for future media support.

Other actors

Other participants raised the importance of including contributions from a wider pool of actors, such as market and audience researchers, as well as the IT industry.

Reservations (Sept. 2020)

While participants widely welcomed the opportunity for discussion, they expressed two related reservations:

  • That the initiative runs the risk of being over-ambitious and that it needs to more concretely pinpoint its centre of focus.

GFMD's planned activities and services for the first year of IMPACT can be found here:

  • Mailing list

  • Potential overlap with existing initiatives, cautioning against overlap and emphasising the importance of a distinctive, value-added approach.

In response to this GFMD has conducted a mapping exercise of related and potentially overlapping initiatives and have outlined how and why GFMD IMPACT will be distinctive, add value and avoid duplication:

It was also noted that while having an open approach to the first co-design sessions, future discussions should be based around proposals put forward by GFMD on the way forward based on the first sessions.

GFMD IMPACT's next co-design meetings will be focused on the research and academic community to discuss proposals on how to most effectively involve them in the project.

In looking towards future sessions, common themes for further exploration include:

  • Ensuring that the voices and experiences of the Global South are authentically reflected and respected.

  • Proposing models of governance (for example, based on funders, experts, or geographical representation).

  • Establishing connections and engaging with potential users on the ground (e.g., donor agencies and practitioners in the field).

  • Mapping and establishing cooperation with other initiatives.

GFMD has reached out to numerous existing initiatives to discuss collaboration and cooperation. These include:

  • Media Impact Funders (MIF)

  • European Funders Forum (run by EJC)

  • Developing a lexicon on media development terms to help donors and practitioners understand each other.

GFMD is in the process of developing a "MediaDev Fundraising Guide" which includes an extensive lexicon of terms. It is scheduled to launch in April 2021.

  • Hosting a first donor-practitioner meeting in early 2021 as part of the PRIMED project.

  • Launching IMPACT communications products in early 2021.

Co-design session (March 2021)

  • A further session is scheduled for March 2021 to discuss how best to engage academia and researchers in the initiative.

GFMD IMPACT is already engaging with on this and other projects.

This is something that GFMD has been working to address in partnership with and GFMD members.

The first GFMD IMPACT learning meeting will take place on .

In preparation for the first GFMD IMPACT learning meeting, a literature review and briefing on "Theories of change and impact measurement" was being produced. This was written up with the learning outcomes of the March learning meeting and .

IAMCR's Media Sector Development Group
Meetings (2021)
Help desk
Analysis of related projects and initiatives
IAMCR's Media Sector Development Group
15 March 2021, focusing on "Theories of change and impact measurement"
published in April 2021
September 2021
March 2021