# World News Media Congress: Media Viability (Sept. '22)

**Keep The Lights On And The News Flowing:** An exchange of tools, tactics and financial strategies from donor funded projects to support viable media businesses

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**Date**: 28 September, 2022

**Time**: 10:30 - 12:30 CEST / 9:30 - 11:30 BST / 5:30 - 7:30 ET

**Format**: In-person (Zaragoza, Spain)&#x20;

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**Read the** [**meeting report here**](https://impact.gfmd.info/meetings/2022/wanifra-sept-2022/meeting-report)**.**
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This knowledge exchange is a side event to the[ World News Media Congress](https://wan-ifra.org/events/congress2022/?pagetype=programme) which runs from September 28 to 30 in Zaragoza, Spain.
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## Speakers

* **Jason Lambert**, Senior Director of Media Business, Internews&#x20;
* **Joan Chirwa**, Founder, Free Press Initiative&#x20;
* **Joanna Krawcyk**, President of the Board
* **Gazeta Wyborcza**, Foundation&#x20;
* **Ruth Kronenburg**, Executive Director, Free Press Unlimited&#x20;
* **Lisa MacLeod**, Principal Publishing Lead of the Sustainability Study project, Financial Times

## Provisional Agenda

Consultations about media viability and the impact of the different approaches have taken place in a variety of platforms, but require greater involvement of independent media and news publishers. This gap will be addressed specifically in a knowledge exchange on Media Viability at the 2022 WAN-IFRA World News Media Congress.

### Discussion (10:30 - 11:30)

Moderated discussion on the application of media development organizations’ media viability approaches and tools, incl. feedback from news industry.

### Knowledge Exchange (11:30-12:30)

Knowledge Exchange on how to match knowledge needs with knowledge supply on media viability.

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