# Meeting agenda

In this PRIMED learning workshop - the final one in a series of three - FCDO will introduce the workshop and provide context on their support for the PRIMED Programme. BBC Media Action will then present an overview of the PRIMED approach, key components of the programme, and delivery strategies, and will reflect on key lessons learned and main recommendations for those designing similar interventions to build healthier information ecosystems. 

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**The workshop is dedicated to presenting conclusions and recommendations from the learning brief on** [**Strategies to support public interest media in low- and middle-income countries**](https://1400954439-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MMufMUvuw1XZB7k8wBn%2Fuploads%2F22OuFCyBza7cW6qcUCN0%2FPRIMED%20Strategies%20to%20support%20public%20interest%20media%20Learning%20Brief.pdf?alt=media\&token=39d07247-3433-4775-b55a-1566361b5c6a)**.**
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The session moderator will invite participants to discuss some of these key lessons learned and recommendations, including how PRIMED advances sectoral thinking on:

1. *The value of providing media partners with highly customised and targeted support, including support on finance, business and operations, as well as editorial, digital and other aspects, in a context of limited funding*
2. *The importance of research that underpins and increases all partners’ knowledge, understanding of the market and ability to adapt to evolving circumstances - both within programmes like PRIMED, and for the wider sector*
3. *The need for funders, implementers, and partners to adopt and persist with an adaptive and flexible mindset, to provide appropriate support to a sector that is very different to other development sectors* 

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**For more information on the PRIMED programme please visit the** [**PRIMED Resource Page**](https://projects-primed.gfmd.info/)
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