However, increasing evidence suggests that understanding and maximising audience reach does not necessarily translate into meaningful additional income. In Iraq, for example, a revenue diversification strategy of BBC Media Action partner Al Mirbad, led to the creation of highly popular short satirical videos which generated a huge increase in online audience – more than 1 billion views over three years. The revenue generated by this audience maximisation was, however, minimal reaching around $36,000 p.a. Revenues from building online audiences in low-income countries are typically far smaller than in industrialised markets and there is generally no meaningful way of influencing the platforms that define the rates paid. Original hopes that responses to advertising migrating online could be offset by media institutions growing online audiences appear to be questionable. Community media have proved susceptible overtime to capture by specific political interests. Public service media have proved susceptible to capture by government interests which they prioritise over audience demand.