> For the complete documentation index, see [llms.txt](https://impact.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://impact.gfmd.info/background/related-projects-initiatives/media-impact-project.md).

# Media Impact Project

{% embed url="<https://www.mediaimpactproject.org/>" %}

{% hint style="info" %}
Please contact us at **<projects@gfmd.info>** if

* we have not included information about this organisation/initiative that you think is relevant&#x20;
* you work for this organisation and would like to talk to us about how we can collaborate
  {% endhint %}

## **Ariadne**

* Website:&#x20;

## Project design

### **Goals & aims**

> The **MEDIA IMPACT PROJECT** is the research and evaluation arm of [**The Norman Lear Center**](https://learcenter.org/) at the [**USC Annenberg School for Communication and Journalism**](https://annenberg.usc.edu/). We are a hub for collecting, developing and sharing approaches for measuring the impact of media in order to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities.&#x20;

### **Governance structure**

* >

### Partners

### **Audience**

North America-based grant-makers focused on media and film

### **Geographic focus**

North America

### **Languages**

* English

## **Thematic focus**

>

### Relevant publications

## **Main activities**

> We study stories -- in film, TV, documentaries, games, art and news -- and their impact on audiences. And we help media makers, cultural change organizations and foundations understand audiences and how to engage them. &#x20;

### **Types of content**

{% hint style="info" %}
Please contact us at **<projects@gfmd.info>** if

* We have not included information about this organisation/initiative that you think is relevant&#x20;
* You work for this organisation and would like to talk to us about how we can collaborate
  {% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://impact.gfmd.info/background/related-projects-initiatives/media-impact-project.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.