Media Impact Project

GFMD IMPACT analysis of related projects and initiatives - Media Impact Project. (Last updated by Tom Law - March 1, 2021)

MEDIA IMPACT PROJECTMEDIA IMPACT PROJECT

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Ariadne

• Website:

Project design

Goals & aims

The MEDIA IMPACT PROJECT is the research and evaluation arm of The Norman Lear Center at the USC Annenberg School for Communication and Journalism. We are a hub for collecting, developing and sharing approaches for measuring the impact of media in order to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities.

Governance structure

Partners

Audience

North America-based grant-makers focused on media and film

Geographic focus

North America

Languages

• English

Thematic focus

Relevant publications

Main activities

We study stories -- in film, TV, documentaries, games, art and news -- and their impact on audiences. And we help media makers, cultural change organizations and foundations understand audiences and how to engage them.

Types of content

Please contact us at [e-mail] if

• We have not included information about this organisation/initiative that you think is relevant

• You work for this organisation and would like to talk to us about how we can collaborate