> For the complete documentation index, see [llms.txt](https://impact.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://impact.gfmd.info/background/related-projects-initiatives/media-impact-project.md).

# Media Impact Project

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## **Ariadne**

* Website:&#x20;

## Project design

### **Goals & aims**

> The **MEDIA IMPACT PROJECT** is the research and evaluation arm of [**The Norman Lear Center**](https://learcenter.org/) at the [**USC Annenberg School for Communication and Journalism**](https://annenberg.usc.edu/). We are a hub for collecting, developing and sharing approaches for measuring the impact of media in order to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities.&#x20;

### **Governance structure**

* >

### Partners

### **Audience**

North America-based grant-makers focused on media and film

### **Geographic focus**

North America

### **Languages**

* English

## **Thematic focus**

>

### Relevant publications

## **Main activities**

> We study stories -- in film, TV, documentaries, games, art and news -- and their impact on audiences. And we help media makers, cultural change organizations and foundations understand audiences and how to engage them. &#x20;

### **Types of content**

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