World News Media Congress: Media Viability (Sept. '22)

UNESCO, WAN-IFRA, and the Global Forum for Media Development are joining forces to organize a knowledge exchange between organizations providing media viability assistance and industry representatives

Keep The Lights On And The News Flowing: An exchange of tools, tactics and financial strategies from donor funded projects to support viable media businesses

Date: 28 September, 2022

Time: 10:30 - 12:30 CEST / 9:30 - 11:30 BST / 5:30 - 7:30 ET

Format: In-person (Zaragoza, Spain)

This knowledge exchange is a side event to the World News Media Congress which runs from September 28 to 30 in Zaragoza, Spain.


  • Jason Lambert, Senior Director of Media Business, Internews

  • Joan Chirwa, Founder, Free Press Initiative

  • Joanna Krawcyk, President of the Board

  • Gazeta Wyborcza, Foundation

  • Ruth Kronenburg, Executive Director, Free Press Unlimited

  • Lisa MacLeod, Principal Publishing Lead of the Sustainability Study project, Financial Times

Provisional Agenda

Consultations about media viability and the impact of the different approaches have taken place in a variety of platforms, but require greater involvement of independent media and news publishers. This gap will be addressed specifically in a knowledge exchange on Media Viability at the 2022 WAN-IFRA World News Media Congress.

Discussion (10:30 - 11:30)

Moderated discussion on the application of media development organizations’ media viability approaches and tools, incl. feedback from news industry.

Knowledge Exchange (11:30-12:30)

Knowledge Exchange on how to match knowledge needs with knowledge supply on media viability.

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