“One size does not fit all. If we are talking here about global solutions for media viability, obviously we need to pay attention that those different markets, different situations will require specific policies to tackle this issue.” Guilherme Canela De Souza Godoi, UNESCO
“You can take two organisations in the same city and their approach, their capacity, their ability to deliver will be drastically different, because organisations are different. And so assumptions tend to be dangerous.” Patricia Torres-Burd, MDIF
“Make sure that all support is carried out in close cooperation with local partners, focusing support on their capacity to improve their media business, in the broad sense, assisting them to becoming economically sustainable, while at the same time enabling environmentally, socially and economically sustainable societies.” Lars Tallert, Fojo Media Institute
"What we hear from them is to really also support core funding, provide core funding to support these costs that are important for media as a business, to allow experimenting, to allow for failure, and to really foster this entrepreneurship and entrepreneurial thinking. And for those that don’t have this, to give them support to really get into that state of mind.” Nadine Jurrat, DW Akademie
“We also have to be flexible. What is important in year one doesn’t necessarily need to be important in year five. What is important is that we keep track of what we are doing, and actually adjust the action in line with the mission that we are all doing.” Marija Ristic, BIRN
“In some countries like Mexico, for example, or even Lebanon or the Philippines, we saw a real connection between audience trust and safety, for example. Safety, especially digital safety, is an aspect that many are underestimating, but it can ruin your business, your media, and the trust that your audience or your sources might have in you.” Nadine Jurrat, DW Akademie