The panel at the Global Conference for Media Freedom in Tallinn, Estonia, invited a wide range of speakers, from practitioners and donors, to representatives of different media development and intergovernmental organisations. The panel spoke on the establishment of Principles for Effective Media Development, which the GFMD and CIMA have been working on since 2021 in coordination with the Media Sector Working Group. The Principles respond to the growing need for guidelines that stakeholders and actors within the media development sector can use to advise their work. Many of the participants spoke on the pertinence and relevance of renewed principles after the COVID-19 pandemic and given the current state of the world. Additionally, case studies were used to explain different approaches for general coordination improvement and how a renewed list of principles can help guide future coordination efforts.