“One of the principal rationales and objectives of the programme - is to really work collaboratively, work in-country, and with this very broad group of collaborators internationally, to work out what media strategies that really work and work worth continuing to invest in. And what are the ones that are not worth investing in?”
"First of all, will they be useful to policymakers or practitioners both within but also especially beyond the programme and to really inform future media development practise? And if it’s not relevant on the ground, then is it relevant at all? And that’s a key second principle."
“We have to acknowledge that in many cases, the interventions, perhaps they achieve some progress, but they don't necessarily solve the problem.”